Sweet Analytics
Becky M. is an experienced professional in client services and digital marketing, currently serving as Head of Client Services at Sweet Analytics since October 2020. In this role, Becky leads a team of Growth Consultants and Data Analysts, providing consultancy and data analysis to enhance decision-making for clients. Prior positions include Senior Growth Consultant at Sweet Analytics, Digital Marketing Manager at Start-Rite Shoes Ltd, and Marketing Manager for Virgin Wines' gifting brand, SendAGift. Additional experience encompasses roles as Digital Manager at Natures Menu Ltd and Digital Content Executive at Multiyork Furniture Limited. Becky holds a Bachelor's Degree in Geography from the University of Liverpool and WSET Level 2 certification.
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Sweet Analytics
Sweet Analytics, at the centre of all your data. Sweet connects with all the marketing platforms that you know and love and brings it all under one roof. Helping you understand customer retention and acquisition to drive your business forward. What we do... Customer Data To understand your customers you first need to understand all their interactions. Armed with a deep understanding of each of our customers, Sweet Analytics can help you to reach them more effectively with our unique personalisation tools. Single Customer View At the heart of Sweet Analytics is one of the most advanced Single Customer Views in the market. Using all available integrations we build a complete customer profile for all interactions with your brand, which are made readily available through our dashboards. Sweet Tracker™ Our proprietary technology allows us to unify browsing behaviour with Single Customer View, providing impartial attribution and linking sales to web interactions. With the ability of real-time interventions and cross-device tracking we can deliver personalised customer journeys. Attribution Tackling the Holy Grail of marketing Sweet provides the single point of truth between the reality of sales and the mendacity of marketing platforms. Helping you more accurately judge the ROI of your marketing investment.