Sweet Analytics
Miguel Martínez López-Sáez is a seasoned technology professional with extensive experience in software development and leadership roles. Currently serving as CTO of Sweet Analytics since October 2017, Miguel has been instrumental in creating a customer analytics platform that integrates and simplifies marketing data. As Founder of Artic Digital, since January 2019, Miguel leads custom software development projects with a rigorous methodology. Additionally, Miguel is a Co-Founder of GransLiving and previously founded Artic Five, a music collaboration platform. Roles at AdType Global and Dynatrace involved managing software development and providing industry expertise in application performance management. A graduate of Cranfield University with a Master of Science in Computer Software Engineering and Universitat Politècnica de València with a degree in Computer Science Engineering, Miguel possesses a strong technical background with expertise in various programming technologies.
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Sweet Analytics
Sweet Analytics, at the centre of all your data. Sweet connects with all the marketing platforms that you know and love and brings it all under one roof. Helping you understand customer retention and acquisition to drive your business forward. What we do... Customer Data To understand your customers you first need to understand all their interactions. Armed with a deep understanding of each of our customers, Sweet Analytics can help you to reach them more effectively with our unique personalisation tools. Single Customer View At the heart of Sweet Analytics is one of the most advanced Single Customer Views in the market. Using all available integrations we build a complete customer profile for all interactions with your brand, which are made readily available through our dashboards. Sweet Tracker™ Our proprietary technology allows us to unify browsing behaviour with Single Customer View, providing impartial attribution and linking sales to web interactions. With the ability of real-time interventions and cross-device tracking we can deliver personalised customer journeys. Attribution Tackling the Holy Grail of marketing Sweet provides the single point of truth between the reality of sales and the mendacity of marketing platforms. Helping you more accurately judge the ROI of your marketing investment.