Sweet Analytics
Oliver Spark is an experienced executive with a strong background in leadership and strategy across various sectors. Currently serving as CEO of Sweet Analytics since January 2018, Oliver has also held positions as Non Executive Director at Turner Hardy & Co and Caroline Gardner Publishing, and as Trustee and Treasurer at Leukaemia UK. Previous roles include CEO of Wade Group Limited, Non Executive Director at Feather & Black, and Joint Managing Director at Multiyork Furniture Limited, where Oliver played a key role in the company's turnaround. Additionally, Oliver has experience in telemarketing as Managing Director of Aditus Audience Acquisition Ltd., and has held consulting roles, showcasing a diverse skill set focused on business development and strategic management. Academic credentials include an English degree from the University of York.
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Sweet Analytics
Sweet Analytics, at the centre of all your data. Sweet connects with all the marketing platforms that you know and love and brings it all under one roof. Helping you understand customer retention and acquisition to drive your business forward. What we do... Customer Data To understand your customers you first need to understand all their interactions. Armed with a deep understanding of each of our customers, Sweet Analytics can help you to reach them more effectively with our unique personalisation tools. Single Customer View At the heart of Sweet Analytics is one of the most advanced Single Customer Views in the market. Using all available integrations we build a complete customer profile for all interactions with your brand, which are made readily available through our dashboards. Sweet Tracker™ Our proprietary technology allows us to unify browsing behaviour with Single Customer View, providing impartial attribution and linking sales to web interactions. With the ability of real-time interventions and cross-device tracking we can deliver personalised customer journeys. Attribution Tackling the Holy Grail of marketing Sweet provides the single point of truth between the reality of sales and the mendacity of marketing platforms. Helping you more accurately judge the ROI of your marketing investment.