Matthew Sutherland

Matthew Sutherland is a seasoned eCommerce professional with extensive experience in digital optimization, currently serving as the Director of Ecommerce at Sweetwater since August 2019. Previously, Matthew held the position of Director of Site Optimization at National Pen and spent over a decade at Road Runner Sports, where roles included Senior Online Marketing Manager and the initiator of a successful video program that generated over $1 million in revenue within its first year. With a Bachelor's degree in Sociology from San Diego State University, Matthew has demonstrated expertise in maximizing revenue, enhancing customer communication, and leading teams across multiple departments.