Swiggy
Anup Pradhan is an experienced leader in user research and consumer insights, currently serving as Vice President - Head, User Research, Insights and Behaviour Science at Swiggy since September 2019. In this role, Anup oversees the Central User Research and Consumer Insights functions and is responsible for establishing the Behaviour Science unit to enhance understanding of consumer behaviour. Prior to Swiggy, Anup held key positions at Uber, General Mills, and Nielsen Company, where significant contributions were made to research and insights strategies that drove growth and informed marketing decisions. Anup's educational background includes an MBA in Marketing from Savitribai Phule Pune University and a Bachelor in Commerce from SVKM's Narsee Monjee Institute of Management Studies.
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Swiggy
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Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With love and support from consumers, Swiggy expanded far and wide, first through the entire city of Bengaluru and then across the entire country. Today, Swiggy is the leading food ordering and delivery platform in India. With a presence in 500 cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. It not only lists restaurants, but it also maintains a huge fleet of delivery partners that ensures the delivery of your delicious meals within 30 minutes Built on the back of robust ML technology and fueled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014, to becoming a logistics hub of excellence today, their capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for their employees. With Swiggy’s New Supply and the recent launches of Swiggy Instamart, Swiggy Genie, and Health Hub, they are consistently making waves in the market, while continually growing the opportunities they offer their people. Swiggy has grand plans to be India’s most loved hyperlocal player. It aims to be the most accessible platform on the network - reimagining the meaning of convenience in the country through a variety of service offerings.