Andrea Byrne

Andrea Byrne is a seasoned marketing professional with over 20 years of experience in guiding organizations through digital transformation and marketing strategy implementation. Currently serving as a Consultant Chief Marketing Officer at CMO ON DEMAND, Andrea specializes in marketing strategy, digital strategy, and eCommerce growth. Notable recent roles include Senior Vice President Marketing at IntelligenceBank, Global Head of Digital at Haircare Group, and General Manager Marketing at Collingwood Football Club. Additionally, Andrea shares expertise as a sessional tutor in marketing at Swinburne University of Technology and previously held the position of Non-Executive Director at Care To Compare. Andrea holds an MBA with a specialization in marketing and has a strong track record of driving revenue growth and successful loyalty program implementations across various industries.