Herbert F. Pucher

Herbert F. Pucher is a seasoned legal and tax counsel currently serving at Swiss Life AG since October 2011, holding various roles including Corporate Legal & Tax Counsel and Director of Global Private Wealth Solutions, focusing on markets in Austria, Germany, the UK, and Switzerland. Pucher has extensive experience in B-to-B distribution, client management, and regulatory compliance, overseeing projects such as FATCA and AEoI/CRS. Prior positions include Director at UBS Wealth Management and Associate Director for Life Insurance Product Management at Swiss Life, among others, showcasing a strong foundation in product management and business development for high-net-worth clients. Pucher holds an LL.M. in International Business Law from the University of Zurich and has pursued advanced studies at the University of Cape Town and Bielefeld University.