Swisscard AECS
Dr. Thomas Christen has extensive work experience in the financial industry, with a strong focus on marketing and digital growth strategies. Dr. Thomas currently serves as the Head of Acquisition & Digital Marketing at Swisscard AECS GmbH, where they lead the open market growth strategy and is responsible for optimizing digital channel campaigns and customer-centric digital onboarding journeys. Dr. Thomas is also responsible for product branding campaigns, social media, content marketing, the digital web and tracking infrastructure, as well as MarTech including Attribution Modelling.
Prior to their current role, Dr. Christen was the Head of B2C Growth & Marketing at Swisscard AECS GmbH, where they developed digital sales strategies, implemented marketing automation, and focused on premium products such as American Express Centurion line and Swiss Miles & More Cards.
Before joining Swisscard AECS GmbH, Dr. Christen worked at Credit Suisse, where they held various marketing leadership positions. Dr. Thomas was the Head of Marketing for Private & Wealth Management Clients Switzerland, where they led marketing campaigns, managed the loyalty program, and established marketing partnerships. Dr. Thomas also served as the Head of Regional Marketing Switzerland and Head of Marketing Investments & Wealth Planning, where they focused on regional event marketing strategies and the go-to-market campaign for wealth management solutions.
Dr. Christen also held the position of Head of Marketing for Corporate & Institutional Clients at Credit Suisse, where they launched the Bank for Entrepreneur and focused on digitalizing B2B communication and marketing for financial institutions. Additionally, they worked as a Teamleader for Campaign Management at Credit Suisse.
Dr. Christen co-founded Tonic House GmbH, where they launched an online shop and developed digital sales strategies.
Earlier in their career, Dr. Christen worked at Zurich Financial Services as the Global Vice President of Marketing, Zurich Strategic Relationship Management.
Overall, Dr. Thomas Christen has a wealth of experience in marketing and digital growth strategies within the financial industry.
Dr. Thomas Christen completed their education by obtaining a Ph.D. in Marketing and Economics from the University of St.Gallen, which they pursued from 1993 to 2002. Dr. Thomas also holds the certification of Dr. oec. HSG from the Universität St.Gallen - Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften, although the specific month and year of obtaining this certification are not provided.
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Swisscard AECS
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Swisscard AECS is a joint venture between Credit Suisse AG and American Express. Swisscard AECS is the only company in Switzerland to offer the world leading credit card brands American Express, MasterCard and Visa from a single source, in the name and on behalf of Credit Suisse AG. Customers managed by Swisscard AECS have the largest choice of credit card products on the Swiss market. Thanks to the different product ranges, customers can put together a personalized combination of cards. Swisscard AECS was established as a joint venture between Credit Suisse AG and American Express in 1998. The company handles product development, sales and marketing, customer service and card processing in Switzerland on behalf of the card issuer Credit Suisse AG. As a merchant acquirer, Swisscard AECS is also responsible for expanding and handling the American Express network of points of acceptance in Switzerland. Swisscard AECS combines the strengths of its two parent companies in the credit card business, with American Express being the global leader as far as card management is concerned and Credit Suisse AG owning strong national sales channels. As a merchant acquirer for American Express, Swisscard AECS’s job is to guarantee that the customers can use their card wherever they want all over Switzerland. SIX (formerly Telekurs) and Aduno are primarily responsible for acquiring MasterCard and Visa in Switzerland.