Swisscard AECS
Lara Jambresic is a highly experienced marketing professional currently serving as the Marketing Automation Project Manager at Swisscard AECS GmbH since April 2023. With a strong focus on enhancing customer experience and engagement through data-driven, cross-channel marketing initiatives, Lara has demonstrated expertise in strategic data analysis and optimization. Previous roles include leading project management at the Swiss Customer Service Summit, where Lara managed organizational tasks, budgets, marketing activities, and partner relations. As a Digital Marketing Specialist at aiaibot, Lara was responsible for omnichannel marketing campaigns and content production. Further experience includes managing marketing and events at Galledia, and holding various marketing positions at Allega GmbH and Mediaplanet Group. Lara has an extensive educational background in marketing and digital transformation from recognized institutions.
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Swisscard AECS
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Swisscard AECS is a joint venture between Credit Suisse AG and American Express. Swisscard AECS is the only company in Switzerland to offer the world leading credit card brands American Express, MasterCard and Visa from a single source, in the name and on behalf of Credit Suisse AG. Customers managed by Swisscard AECS have the largest choice of credit card products on the Swiss market. Thanks to the different product ranges, customers can put together a personalized combination of cards. Swisscard AECS was established as a joint venture between Credit Suisse AG and American Express in 1998. The company handles product development, sales and marketing, customer service and card processing in Switzerland on behalf of the card issuer Credit Suisse AG. As a merchant acquirer, Swisscard AECS is also responsible for expanding and handling the American Express network of points of acceptance in Switzerland. Swisscard AECS combines the strengths of its two parent companies in the credit card business, with American Express being the global leader as far as card management is concerned and Credit Suisse AG owning strong national sales channels. As a merchant acquirer for American Express, Swisscard AECS’s job is to guarantee that the customers can use their card wherever they want all over Switzerland. SIX (formerly Telekurs) and Aduno are primarily responsible for acquiring MasterCard and Visa in Switzerland.