Consumers are engaging with fitness content in new and exciting ways! According to a new Les Mills report:
- 30% of gen Z are regularly using fitness facilities
- 72% of regular exercisers are doing both gym and out of gym workouts
- 44% of regular exercisers  use paid fitness apps outside of the gym

Fitness businesses need to meet their clients where they are whether that is in the gym, at home, at a local park, or in a national park.

The modern fitness business needs:
- An Omnichannel content distribution system (i.e. a web, mobile, and smart TV application)
- A scalable way to handle private training when clients are scattered across the globe
- A community-first online space for their students & clients to engage with one another
- Insights into what their global community is resonating with or struggling with to inform content decisions
- A custom fitness application that doesn’t cost $300k+ and 6+ months to launch

Lucky for them, all of this, and more, is provided by the white-label swōl platform.

Want to hear more about the swōl platform, our upcoming product launches, or how we plan to empower and support modern fitness businesses? Just message or contact us through our website.

Want to skip that step and speak directly with one of our founders: https://calendly.com/johnthompson0408/intro


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