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Leanna Rossmann

Chief Financial Officer And Head Of Strategy at South by Southwest

Leanna Rossmann currently serves as the Chief Financial Officer and Head of Strategy at SXSW, where responsibilities include developing and implementing the company's financial strategy, supporting strategic business initiatives with financial modeling and analysis, and leading the finance and accounting teams. Prior experience includes roles as Vice President of Finance at Warner Music Group, overseeing financial transformations and revenue planning models, and Vice President of Finance and Controllership at The Walt Disney Company, managing financial operations during the integration of Fox Music. Leanna has a strong background in finance and accounting at Twentieth Century Fox, where roles spanned from Associate Director to Vice President/Global Head of Fox Music Finance & Accounting. Educational credentials include a Certificate in Financial Accounting from Harvard Business School Online and a Bachelor of Applied Life Sciences from the University of Illinois Urbana-Champaign.

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South by Southwest

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South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas, Unit...


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