Shiran Zackoota

Shiran Zackoota is an experienced Digital Marketing Manager with a robust background in developing and executing comprehensive marketing strategies. Currently at Sygnia since April 2023, Shiran focuses on paid advertising strategies and campaign performance optimization. Prior roles include Digital Marketing Manager at IBI Investment House Ltd, where responsibilities encompassed planning and executing digital marketing strategies, managing SEM projects, and performance analysis. At Planet Group Ltd., Shiran led the development of an e-commerce site and improved online sales while also serving as International Brand Manager, where strategic brand management was a key focus. Shiran holds a Master's degree in Business, Management, Marketing, and Related Support Services from Bar-Ilan University and has undertaken educational programs in digital talent and technology.