Lauri Vela

Lauri Vela is an accomplished marketing executive with extensive experience in performance marketing, digital strategy, and client marketing. Currently serving as Senior Vice President of Performance Marketing Omni-Channel at Synchrony since September 2013, Vela manages a precision marketing team focused on optimizing performance across various channels and enhancing measurement transparency. Previous roles at Synchrony include Senior Vice President of Digital Marketing, where Vela developed enterprise-wide digital strategies to align stakeholders and drive revenue growth, and Senior Vice President of Client Marketing, overseeing marketing functions for co-brand and store card credit programs. Prior experience includes leadership positions at Richemont, Space.NK.apothecary, The Body Shop, General Electric, Harrods, and Nordstrom, demonstrating a strong track record in digital transformation, CRM strategy, and brand management. Vela holds a degree in Public Relations, Marketing, and Journalism from Central Washington University.