Take-Two Interactive
Allan Cantu is a seasoned marketing technology professional currently serving as Sr. Marketing Technology Product Manager at Take-Two Interactive, where responsibilities include managing data clean rooms and connectivity platforms for renowned studios like Rockstar Games and 2K Games. Allan's extensive experience encompasses roles such as Digital Marketing Consultant, Community Manager, and Performance Marketing Manager, contributing to major campaigns for notable brands like Metro by T-Mobile and OnePlus. With a foundation in advertising from The University of Texas at Austin, Allan has successfully directed marketing strategies that have significantly increased revenue and brand awareness across various digital platforms.
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Take-Two Interactive
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Take-Two Interactive Software, Inc. is an American video game holding company based in New York City. Founded in September 1993 by Ryant Brant, the company wholly owns video game publishers Rockstar Games, 2K Games and Private Division, including their respective subsidiaries, and developer Social Point, as well as a 50% stake in the esports-centric joint venture NBA 2K League. Notable franchises owned by Take-Two Interactive include Grand Theft Auto, Civilization, NBA 2K and BioShock.