Takeads
Olga Iarovenko is an experienced professional in the sales and banking industry. With a Master's degree in Economics, Olga has held various leadership positions such as Head of Sales at Takeads and NovaPay, Sales Executive at Creatio, Regional Head of Premium Banking at Credit Agricole Ukraine, Head of Exclusive Services Office at Private Banking, and Head of "Premium" branch at Ukrsibbank BNP Paribas Group. Throughout their career, Olga has excelled in developing sales strategies, managing sales teams, negotiating with VIP clients, implementing marketing measures, and optimizing business processes. Their expertise lies in client service, building partnerships, and achieving sales targets.
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Takeads
Takeads is a cookie-free and privacy-focused native advertising platform. Using unique insights into user interests and preferences, Takeads serves users with effective contextual brand messaging without the use of private data such as gender, age or location. Currently, the platform features more than 35,000 trusted publishing partners and 120,000 advertisers. Its mission is to bring a new, higher quality of advertising to users, while respecting their privacy and browsing experience. - Takeads focuses on contextual targeting. It analyses a page’s content to determine the points of interest of the people who visit it. It then offers only targeted advertising messages that resonate with those users and their interests. - Takeads is an entirely cookieless and privacy-first platform that brings a user-centric approach to native advertising - Active in over 10 countries across three continents (USA, Europe and Asia), Takeads is already prepared for the blocking of tracking and 3rd-party cookies that Google, Apple and Mozilla announced for next year, in compliance with GDPR rules - Contextual actions still allow for the very precise matching of advertising to the interests of a given user at a given moment, and native formats allow for the delivery of advertising messages without arousing irritation through aggressive banners Takeads already delivers millions of valuable and purchase-leading clicks daily, helping its partners to access new revenue streams while avoiding content-disrupting advertising strategies - The network functions according to brand safety standards, focusing on dwell rates and keeping banner blindness and ad-irritation levels to a minimum