Tala
Victoria Lorenzana is a seasoned professional in product marketing and user experience research, currently serving as a Senior Product Marketing Manager at Tala since March 2023. Prior to this role, Victoria held several positions at Aprende Institute, including Senior Product Manager Comunidad, Product Manager App, and UX Researcher Lead, focusing on user-centered design and UX research strategy. Experience also includes roles as UX Research Advisor at Smart Research, UX | Design Researcher at BBVA, User Experience Researcher at Tala, and Manager of Market Research at BEST Research, where responsibilities spanned the LATAM region. Victoria began their career in market research at Ipsos and Facta Research, and also coordinated educational programs at Centro Chihuahuense para la Calidad y la Productividad A.C. Victoria holds a Licentiate degree in Social Psychology from Universidad Autónoma Metropolitana.
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Tala
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Tala is a financial technology company on a mission to build a financial system that works for everyone. Their first product is a lending app that instantly underwrites and delivers credit to customers who have little or no formal borrowing history. Tala has disbursed over $1B to more than 4 million customers across East Africa, the Philippines, Mexico, and India who use Tala loans to start and expand small businesses, pay school fees and bills, and build more stable financial lives.