Nermeen Gaafar

Nermeen Gaafar possesses extensive experience in fashion e-commerce and brand management, holding various roles at multiple companies including Mazaya Egypt, TALLY WEiJL, OKAÏDI, Etam, Parfois, and Bijou Brigitte - modische Accesoires AG. Since January 2014, Nermeen has been pivotal in building and managing e-commerce divisions, overseeing logistics, operations, marketing specialists, content creators, and web development teams to enhance online shopping experiences while ensuring alignment with brand identity. Responsibilities also encompass strategic activities such as annual budgeting, sales target setting, and seasonal buying assortment. Educational qualifications include an MBA in International Business and a B.Sc. in Management of Trade Logistics and International Transport.