Tambour
Tsviya Orenstein Kacen has a diverse work experience that spans over several years. Tsviya is currently serving as the CMO at Tambour, a position they assumed in August 2021. Prior to this role, Tsviya worked as a Marketing & Strategy Consultant from September 2019 to December 2020, where they provided consulting services to the local Israeli trade office on Israeli Foodtech companies.
From 2014 to 2017, Tsviya worked at Tnuva as the Marketing & Business Development Director in the Food Brands Division. Their responsibilities included leading the business and marketing strategy of four different food companies, managing marketing and R&D teams, and initiating innovative plans that contributed to the division's growth in sales and market shares.
Tsviya also had previous roles at Tnuva, where they served as a Business Unit Manager in the Dairy Division, responsible for increasing revenue and profits in key categories, and as a Brand Manager. Prior to that, they gained experience at ECI Telecom as an Agreements & Tenders Legal and Commercial Consultant.
Overall, Tsviya Orenstein Kacen brings a wealth of expertise and a strong track record in marketing, business development, and strategic consulting to their current role as CMO at Tambour.
Tsviya Orenstein Kacen earned a LLB in Law from Bar-Ilan University between 1994 and 1998. Later, they completed an MBA in Business and Marketing from the same university from 2000 to 2003.
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Tambour
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Overview Since its founding in 1936, Tambour has become synonymous with paints and with pioneering the construction industry in Israel. By investing heavily in R&D and using groundbreaking technologies, the private company has developed an extensive range of sophisticated painting and construction solutions for the private sector, construction market, and industry. Tambour also produces emulsions, which is one of the most important raw materials for paints and adhesives. Other specialty products include decorative paints for industry and construction, paints for aircraft, railroads and ships, and advanced construction materials. Under the ownership of Kusto Group, an international company invested in infrastructure and building materials worldwide, Tambour products can also be found across Europe, the Mediterranean Basin, Africa, the Far East and America. The company is on a fast expansion track, yet its growth and development never comes at the expense of a firm commitment to sustainability and improving the quality of life and the environment. In fact, the market leader operates according to stringent environmental, industry, and quality standards, and has received numerous awards for its corporate responsibility. This all adds up to an assurance of multiple benefits for users and confidence in end results.