Tangerine
Ikbal Mebrouk is an accomplished research professional with extensive experience in brand and consumer insights. Currently serving as the Manager of Research for Global Brand & Consumer Insights at Tangerine Bank since February 2019, Ikbal has successfully enhanced the bank’s ETF investment product and optimized its Masterbrand campaign. Previous roles include Manager/ Head of Research at the Ontario Real Estate Association, where a media strategy was optimized, resulting in significant brand awareness growth, and Brand and Marketing Research Consultant at CAA Club Group, supporting key marketing initiatives. Additional experience includes positions at Rogers Communications, Kantar Millward Brown, SocialKom, and Boston Car. Ikbal holds a Master's in Management from Cambridge College, a Postgraduate degree in Research Analyst from Georgian College, and a Bachelor's in English from Université Cadi Ayyad.
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Tangerine
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Welcome to Tangerine Bank! We’re a leading digital bank that helps Canadians live better financial lives by empowering them to make smarter decisions with their money. We offer banking that’s flexible, products and services that are innovative, fair fees and award-winning Client service. We’re committed to empowering Canadians – not just by providing them with the tools to take control of their finances, but by giving them the confidence and skills they need to take positive action in their own lives. Through Tangerine Project Forward, we’ve partnered with organizations that inspire self-confidence, leadership and acceptance in Canadian youth. To learn more, visit: https://www.tangerine.ca/en/projectforward Tangerine Bank was launched as ING DIRECT Canada in 1997. In 2012 Tangerine was acquired by Scotiabank and operates independently as a wholly-owned subsidiary. Follow our social channels for product updates, #TeamTangerine culture, Client inquiries and all that inspires us: Instagram: https://www.instagram.com/tangerinebank/ Facebook: https://www.facebook.com/TangerineBank Twitter: https://twitter.com/TangerineBank | https://twitter.com/BanqueTangerine