Tangerine
Sira Balde is a seasoned analytics professional with extensive experience in strategic analytics and client solutions. Currently serving as a Senior Manager at Tangerine since January 2024, Sira previously held the position of Manager of Loyalty and Product Analytics at Exchange Solutions from January 2022 to January 2024. Sira's career at Tangerine began in November 2014, progressing from an Analyst in Predictive Analytics to Senior Analyst in Marketing Intelligence, and then Manager of Customer Intelligence, focusing on client behavior trends and marketing effectiveness. Prior experience includes roles as a Data Analyst at FAF Data Leverage Consulting, Statistical Analyst at Operation Springboard, and positions at Societe Generale in risk analysis and operational risk control. Educational qualifications include a Master's Degree in Statistics and Econometrics from Cergy-Pontoise University and a Bachelor's Degree in Applied Economics from Paris-10 University, complemented by an SQL Programming Certificate from Metro College of Technology.
This person is not in any teams
This person is not in any offices
Tangerine
11 followers
Welcome to Tangerine Bank! We’re a leading digital bank that helps Canadians live better financial lives by empowering them to make smarter decisions with their money. We offer banking that’s flexible, products and services that are innovative, fair fees and award-winning Client service. We’re committed to empowering Canadians – not just by providing them with the tools to take control of their finances, but by giving them the confidence and skills they need to take positive action in their own lives. Through Tangerine Project Forward, we’ve partnered with organizations that inspire self-confidence, leadership and acceptance in Canadian youth. To learn more, visit: https://www.tangerine.ca/en/projectforward Tangerine Bank was launched as ING DIRECT Canada in 1997. In 2012 Tangerine was acquired by Scotiabank and operates independently as a wholly-owned subsidiary. Follow our social channels for product updates, #TeamTangerine culture, Client inquiries and all that inspires us: Instagram: https://www.instagram.com/tangerinebank/ Facebook: https://www.facebook.com/TangerineBank Twitter: https://twitter.com/TangerineBank | https://twitter.com/BanqueTangerine