TapOverdrive
Mark Salcido is a seasoned executive with extensive experience in sales and business development across various media and technology companies. Currently serving as Senior Vice President of Sales and Business Development at TapOverdrive since November 2019, Mark oversees direct sales, customer success, and partner training for marketing automation and customer engagement solutions. Previously, Mark held the position of Senior Vice President of Media Solutions at Digital Air Strike, where substantial revenue growth was achieved following the acquisition of Target Media Partners Interactive. Mark's career also includes roles as Senior Vice President of Digital Sales at Target Media Partners, Vice President of West Digital Sales at CBS Local Digital Media, and Vice President of Sales & Strategic Partnerships at Citysearch. Mark began in sales leadership positions at Ticketmaster Online-Citysearch, excelling in revenue and sales retention. Mark holds a BA in Political Science from UC Santa Barbara.
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TapOverdrive
TapOverdrive is a Silicon Valley-based innovative technology solutions company that provides businesses with marketing automation, lead generation, customer engagement, and attribution solutions. Our marketing success platform helps businesses generate inventory-specific leads and website traffic on a performance budget. Our leading solutions include: - Inventory specific leads for increased showroom visits - AI virtual assistant to engage, nurture, and convert shoppers - Google inventory distribution, Business messages, Posts, Local Inventory Ads (LIA), Vehicle Listing Ads (VLA) - Microsoft Bing inventory distribution, Listing Ads - Facebook AIA, Click-to-Messenger, and On-Facebook Destination ads - Mobile communication tools for the sales team to engage and convert dealership website shoppers - Hyper-local campaigns for sales and service in your neighborhood - Leads Portal for Attribution