Target Circle AS
Kai R. Eriksen has a diverse work experience spanning over several years. Kai R. is the Founder, Investor, Partner, and Board Member at Target Circle AS since 2014. Target Circle is an AI-powered user acquisition automation platform focused on mobile advertising optimization. Prior to this, they were the Founder, Investor, Majority Shareholder, and Board Member at Power Venture AS in 2013. Kai R. also founded and served as the Managing Partner and Majority Shareholder at Outsearching.com AS in 2007.
Before their entrepreneurial ventures, Eriksen worked as a Marketing Manager at Eurobate ASA from 2000 to 2007. Kai R. gained experience in sales as a Sales Manager at Kiss FM from 1998 to 2000 and as an Account Manager at Radio ENERGY (NRJ) from 1997 to 1998. Kai R. also held the role of an Account Manager at Nero Pluss AS from 1995 to 1997.
In 1995, Eriksen owned K&T Partners DA, and they started their career as an Account Manager at Radio Nero from 1994 to 1995. Overall, Kai R. Eriksen has a strong background in marketing, sales, and entrepreneurship.
Kai R. Eriksen attended Rælingen vgs from 1990 to 1993, where they studied Economics. No degree was specified.
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Target Circle AS
Target Circle is the first-ever user acquisition (UA) automation platform powered by AI and focused on everything outside of social and search. The platform consists of the following:1) Our flagship product, UA Command Center (for your mobile UA optimization),2) MarketPlace (a fraud-scrubbed network of 450+ ad channels)3) Private Label (a fullservice publisher management solution)Target Circle UA Command Center Features:It automates the following five UA areas:1) Consolidates cost, revenue and performance data across all channels2) Predicts LTV at the source by country level3) Generates ROAS backed bid/budget optimizations at the source by country level 4) Auto-executes thousands of optimizations at the source by country level5) Live monitors for performance accuracy and fraudFounded in 2014, Target Circle is the leading ad technology company for the performance industry. Our mission is to integrate advanced automation and machine learning technology at the core of all our products. Headquartered in Oslo, Norway, the company has over 1,200 clients and has integrated over 520 of the world’s top ad networks. We were awarded the prestigious BIA grant in Norway. Learn more at www.targetcircle.com.