Robbert Scholten

Robbert Scholten has a diverse work experience spanning multiple roles in various companies. Robbert started their career at Café Stratum as a bartender from November 2007 to February 2009. Robbert then worked as a Student Brand Manager at Red Bull from February 2009 to February 2011, where they implemented marketing and sales activities to promote the brand among college students. Following this, they served as a Marketing Trainee at Laurens Simonse Groep from February 2011 to July 2011, taking on responsibilities as a brand marketer and conducting cross-selling optimization research. Robbert subsequently worked as a Night Auditor at Best Western Art Hotel Eindhoven from October 2011 to October 2012, managing front desk and accounting duties during the night. From September 2012 to January 2013, they were a Graduate at Holidaycars.com, working on a project to enhance customer loyalty in the B2C channel. Moving forward, they took on the role of an Online Marketer and Project Manager at PI Marketing from February 2013 to March 2016. Finally, they joined Target Circle AS and worked as a Product Development Director and CTO from April 2016 to the present. In their CTO role, they contributed to the development of UA Command Center, MarketPlace, and Private Label, which are parts of the AI-powered user acquisition automation platform.

Robbert Scholten completed their primary and secondary education at Petrus Canisius College from 2001 to 2007, where they acquired their VWO degree in the field of N&T. Following this, they attended Eindhoven University of Technology from 2007 to 2009, earning their Propedeuse degree in Industrial Design. Finally, from 2009 to 2013, they pursued their Bsc degree in Marketing Management at Fontys University of Applied Sciences.

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Amsterdam, Netherlands

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Target Circle AS

Target Circle is the first-ever user acquisition (UA) automation platform powered by AI and focused on everything outside of social and search. The platform consists of the following:1) Our flagship product, UA Command Center (for your mobile UA optimization),2) MarketPlace (a fraud-scrubbed network of 450+ ad channels)3) Private Label (a fullservice publisher management solution)Target Circle UA Command Center Features:It automates the following five UA areas:1) Consolidates cost, revenue and performance data across all channels2) Predicts LTV at the source by country level3) Generates ROAS backed bid/budget optimizations at the source by country level 4) Auto-executes thousands of optimizations at the source by country level5) Live monitors for performance accuracy and fraudFounded in 2014, Target Circle is the leading ad technology company for the performance industry. Our mission is to integrate advanced automation and machine learning technology at the core of all our products. Headquartered in Oslo, Norway, the company has over 1,200 clients and has integrated over 520 of the world’s top ad networks. We were awarded the prestigious BIA grant in Norway. Learn more at www.targetcircle.com.


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51-200

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