Target Continuum
Jerry Hofer is an experienced marketing professional with a diverse background in sales and digital marketing. Currently serving as Vice President of Development at Target Continuum since January 2018, Jerry Hofer focuses on patient and resident outreach for healthcare systems and communities using a combination of traditional and digital marketing strategies. Previously, Jerry Hofer was an Account Executive at ReachUsa, excelling in managing a proprietary marketing platform, and held roles at notable organizations such as The Indianapolis Star, ReachLocal, Angie's List, Burnham Hydronics, and MTD Products, where skills in marketing and sales were consistently demonstrated. Jerry Hofer holds a Bachelor of Science in Marketing from the University of Maryland and an Associate of Arts in Business from Northampton Community College.
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Target Continuum
Not everyone has access to the proper health education and as a result their health suffers. We firmly believe to affect change; healthcare organizations need a comprehensive strategy to outreach to patients with the right health information and actively promote equitable access to quality providers throughout their service areas. Proper implementation of these strategies will… • Elevate a population’s health consciousness • Bring in a steady flow of new patients • Ultimately lead to more lives saved. Our Mission: To Affect Positive Change in Population Health One Community at a Time. To accomplish our mission, we provide our clients effective and fiscally responsible community outreach, patient education, and data-driven marketing strategies to connect your healthcare providers with more patients and ultimately bridge the gap between health education and better population health outcomes.