Target
AJ Scherbring is an experienced creative professional with a diverse background in advertising and digital strategy. Currently serving as Associate Director of Creative at Target since April 2020, AJ previously held roles at various agencies including Creative Director and VP, Director of Digital Creative at Periscope, and Creative Director at Mirum Agency. Through early career experiences, including positions at Campbell Mithun and Wingnut Advertising, AJ developed a strong foundation in copywriting and brand strategy. In addition to practical experience, AJ contributed to education as an adjunct faculty member at Minneapolis College of Art and Design and an instructor at Miami Ad School. AJ holds a BA in Advertising, Strategic Communication, and Psychology from the University of Minnesota, supplemented by studies at Miami Ad School.
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Target
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Target was founded by George Draper Dayton as the "Dayton Dry Goods Company" in 1902. Before their first store front opened in 1962, they had considered more than 200 names and in an effort to embrace a goal of "hitting the center bulls-eye" with consumer needs, they envisioned a "Target" with the infamous red and white colors. This would go on to be the named used for their first Target store opening. Today, they are one of the largest general merchandise retailers in America. Target is very unique in terms of how they curate their products for customers. They want to make sure that they are providing customers with what they want and need. They carefully select every national or only-at-Target item sold in their stores and occasionally, they will partner with a designer, brand, limited edited collection, or other popular brands to better highlight the collection and goods they offer. Target has more than 45 private labels to choose from including from well-known names such as A New Day, Kona Sol, All in Motion, Made By Design, Art Class, Market Pantry, Auden, AVA & VIV, More Than Magic, Boots & Barkley, Opalhouse, Brightroom, Open Story, Original Use, Casaluna, Pillowfort, and many more. Overall, they sell a large variety of merchandise including Food & beverages, Apparel & accessories, Baby, Household essentials, Home decor, Furniture, Patio & Garden, Kitchen & dining, Toys, Electronics, and others. They make sure to customize the clothing and households to the neighborhood and local area.