Targetbay
Palaniappan P is a seasoned technology professional with extensive experience in software development and architecture. Currently serving as a Senior Technical Architect at TargetBay since April 2016, Palaniappan previously held the role of Technical Architect. Earlier experience includes serving as Technical Lead at Ameex Technologies from July 2013 to April 2016, focusing on complex development projects utilizing PHP and JavaScript. Prior to that, Palaniappan worked as a Senior Web Developer at Gantec, performing analysis and web application design and development, and as a Web Designer at Mill3 Solutions, where responsibilities included requirements analysis and software deployment. Palaniappan holds a Master of Computer Applications (MCA) from the University of Madras and a Bachelor of Science (B.Sc.) in Mathematics from Madurai Kamaraj University.
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Targetbay
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Targetbay is a SaaS firm focused on behavioral targeting, segmentation and email personalization for small and medium eCommerce businesses.