CRM Marketing Specialist

As a CRM Marketing Specialist, you will be responsible for developing and executing CRM initiatives that drive engagement, retention, and growth of our customer base. This role is for someone who’s ready for the challenge of executing our vision and delivering a best-in-class CRM program. 

If you're a highly skilled CRM Specialist with a strong background in marketing automation, have an entrepreneurial mindset, and are seeking to be a part of a rapidly growing company with high ambitions for US growth over the next few years, then this is the role for you! 

What you’ll do:  

• Develop and implement customer communications and CRM initiatives that support business objectives and drive customer engagement and retention.  
• Work with the Marketing Manager to develop segmentation strategies and customer journeys to cover the full customer lifecycle.  
• Collaborate with cross-functional teams to develop and execute effective marketing campaigns across, but not limited to, owned channels (email, push notifications)  
• Monitor and analyze CRM performance metrics, make data-driven decisions and conduct A/B tests to optimize campaigns and improve results  
• Manage email marketing and CRM technology platforms, including set-up, maintenance, and integration with other marketing tools  
• Stay up to date with industry trends and best practices in CRM  
• Work closely with internal stakeholders to gather customer insights and identify opportunities for improvement  
• Understand the legal requirements related to CRM and ensure compliance with applicable regulations  

Who you are:  

• Minimum of 2-3 years of experience as a CRM specialist or in a related role in an advertising, marketing, or agency environment  
• Experience with Salesforce Marketing Cloud is strongly recommended  
• Proven experience in developing and executing customer retention, CRM and email marketing campaigns that drive engagement and conversion  
• Strong knowledge of email marketing best practices and technologies  
• Proficient in data analysis, interpretation, and presentation  
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines  
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams  
• Understanding of customer-centric marketing principles  
• Knowledge of data visualization tools such as Tableau is a plus  
• Knowledge of HTML and CSS is also a plus  

Team Perks:    

• Performance Bonuses    
• Stock Purchase Options    
• 401k Plan    
• 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)    
• 10 Paid Sick Days    
• Gym Membership Reimbursement    
• Commuter Benefits    
• Pet Insurance    
• Wellness & Mental Health Programs    
• Charitable Donation Matching    
• Two Paid Volunteer Days Off    
• Daily catered lunch when in the office    
• Full kitchen with snacks and beverages    
• In-building gym    
• Shuttle to/from Metra    
• Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars   

Salary Range:  $65,000 - $85,000
The actual salary offered will be based on the candidate's level of experience and qualifications  

About Us:   

The tasty house of brands empowers individual traders differently. tastylive, founded in 2011, is an online financial media network, tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and tastyfx, is a registered Forex broker-dealer. In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America. tastyfx is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter, in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers, but also a passion for disrupting the entire trading industry.       

Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.     

Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.    

*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!