TASVA | Aditya Birla Group x Tarun Tahiliani
Richa Kujur is a seasoned marketing professional currently serving as Group Manager - Marketing at TASVA, a collaboration between Aditya Birla Group and Tarun Tahiliani, since February 2023. Prior to this role, Richa held the position of Marketing Manager at BITSoM from October 2020 to February 2023 and worked as a Leadership Associate in the Aditya Birla Group Leadership Programs from June 2019 to September 2020, where Richa gained extensive exposure through hands-on learning across various business functions. Richa's early career includes valuable experience in customer engagement activities during the pandemic at Pantaloons and a summer internship focused on brand development at Aditya Birla Group, leading to a pre-placement offer. Richa holds an MBA in Marketing from the Indian Institute of Management, Calcutta, and a BA in English Literature from St. Xavier's College, Kolkata.
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TASVA | Aditya Birla Group x Tarun Tahiliani
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Tasva is a revolutionary brand that seeks to revolutionize the perception of Indian men's fashion by offering a blend of style and comfort, deeply rooted in cultural heritage and craftsmanship. In 2021, Aditya Birla Fashion and Retail Ltd (ABFRL) and renowned fashion designer Tarun Tahiliani came together to establish Tasva, combining innovation and tradition in the realm of men's celebration wear. Our vision at Tasva is to redefine ethnic wear by offering a fresh and exciting perspective. We aim to surprise and delight men who seek both elegance and comfort in Indian clothing. Whether it's for grooms or guests, our ensembles redefine the experience of celebration by providing a new fit, a new approach, and a new sense of joy. Our goal is to revolutionize the traditional and fusion Indian clothing scene, making it a harmonious blend of comfort, style, and a modern outlook. Our mission is to provide a wide range of top-quality and sophisticated celebration wear for men at affordable prices. We firmly believe that every occasion should be celebrated with elegance and panache, and our goal is to offer the best Indian occasion wear for men.