Tata CLiQ
Helina Vora has extensive work experience in the design and advertising industry. Helina is currently working as an Art Director at Tata CLiQ since 2022. Prior to this, they worked at Nykaa.com as a Design Manager from 2018 to 2022, where they managed creatives for the website homepage and social media platforms. Helina also supervised daily creatives for Nykaa Network.
Before joining Nykaa.com, Helina worked as a Senior Group Head Digital at dyworks - DMA Yellow Works Ltd in 2018. Helina also served as Group Head - Art (Digital) at DDB Mudra Group from 2017 to 2018.
Earlier in their career, Helina worked as a Designer at DDB from 2013 to 2016, where they handled digital campaigns for McDonald's USA and other clients. Helina also gained experience as a Jr. Art Director at Bemis Balkind, where they worked on the design of iBooks, eBooks, banners, and social media pages for various movie clients.
Helina's work experience also includes a role as a Graduate Assistant - Interactive Designer at Savannah College of Art and Design from 2011 to 2012, where they contributed to interactive design projects. Helina started their career as a Jr. Designer at BC Web Wise in 2010, where they designed pitch layouts and created websites and social media campaigns for clients.
Prior to these roles, Helina worked as a Consultant - Visualiser at OgilvyOne in 2009 and as an Intern at MX Advertising in 2008.
Helina Vora has a Master of Arts degree in Interactive & Game Design from the Savannah College of Art and Design, which they obtained from 2011 to 2012. Helina also holds a Bachelor of Fine Arts degree in Applied Art with a specialization in Typography from the Sir J J Institute of Applied Art in Mumbai, where they studied from 2005 to 2009. Prior to that, they completed their High School Certificate (HSC) from Mithibai College in 2003. Helina completed their Secondary School Certificate (SSC) from Utpal Shanghvi School in an unspecified year. In addition to their educational qualifications, they have obtained a PADI Open Water Diver Certification from PADI, which was obtained in 2023.
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Tata CLiQ
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Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear, Accessories and Beauty. Tata CLiQ has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 4,100 + brands and 1,000 stores in 100+ Indian towns and cities. It is also India's definitive destination for exclusive Fashion and Electronics brands. Tata CLiQ was built on the following cultural Pillars Customer and Data Obsession We exist to bring back magic and joy in shopping. For us, every customer is equal. We obsess about every failed promise, learn from it and fix the root cause. Fast and Frugal We are out there to find an alternate way of doing e-commerce. We will experiment a lot, dare to fail frequently, fail fast and fail frugal. Occasionally we will discover exciting new routes driven by these frequent and frugal experiments. Benchmark and Better the Best Build a culture where there is an aversion for a "check the box "attitude. There is a learning and continuous improvement, both for people and processes. Fun and Fulfilment Our non-negotiable focus on #uncomfortabletransparency ensures we do not build any buffers while goals are set. Our goals will be ambitious, demand significant stretch and will be achievable only with meticulous planning. Meritocratic and Caring In building this high-performance culture, we will be respectful, empathetic, and caring about the well-being of our teams. Neither brilliant jerks nor affable underperformers are welcome