Tata CLiQ
Shiva Krishna Gajavelli is a seasoned professional specializing in revenue planning, customer acquisition, and retention analytics, currently serving as Senior Manager at Tata CLiQ Fashion since June 2025. Previous experience includes a role as Manager of Marketing Analytics at Myntra, where strategic planning and analytics drove new customer acquisition efforts. Shiva also contributed to Flipkart as Manager of Loyalty for the Wholesale B2B division, focusing on retention metrics and the implementation of a subscription loyalty program. Earlier roles include positions as Data Analyst at KreditBee, where significant savings were achieved through performance optimizations, and as a Machine Learning Engineer at RedBlackTree, contributing to AI document processing initiatives. Educational background includes a Master of Technology in Software Engineering from Vellore Institute of Technology.
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Tata CLiQ
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Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear, Accessories and Beauty. Tata CLiQ has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 4,100 + brands and 1,000 stores in 100+ Indian towns and cities. It is also India's definitive destination for exclusive Fashion and Electronics brands. Tata CLiQ was built on the following cultural Pillars Customer and Data Obsession We exist to bring back magic and joy in shopping. For us, every customer is equal. We obsess about every failed promise, learn from it and fix the root cause. Fast and Frugal We are out there to find an alternate way of doing e-commerce. We will experiment a lot, dare to fail frequently, fail fast and fail frugal. Occasionally we will discover exciting new routes driven by these frequent and frugal experiments. Benchmark and Better the Best Build a culture where there is an aversion for a "check the box "attitude. There is a learning and continuous improvement, both for people and processes. Fun and Fulfilment Our non-negotiable focus on #uncomfortabletransparency ensures we do not build any buffers while goals are set. Our goals will be ambitious, demand significant stretch and will be achievable only with meticulous planning. Meritocratic and Caring In building this high-performance culture, we will be respectful, empathetic, and caring about the well-being of our teams. Neither brilliant jerks nor affable underperformers are welcome