Tata Digital
Chandra Prakash is an accomplished marketing and business development professional with extensive experience across various sectors. Currently serving as Director of Category Marketing at Tata Digital since July 2022, Chandra Prakash leads traffic and transaction growth initiatives on the Tata Neu Superapp while managing brand relations and demand generation. Prior roles include Brand Monetisation lead at udaan.com, where Chandra Prakash spearheaded ad revenue growth and team leadership, and Head of Partnerships at ironSource, achieving significant revenue increases in the Southeast Asia, Australia, and India markets. Chandra Prakash has also held key positions at InMobi, Flipkart, and other organizations, demonstrating strong capabilities in product management, strategic partnerships, and category management, alongside a solid educational foundation with a Master’s degree in Applied Geology from the Indian Institute of Technology, Kharagpur.
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Tata Digital
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Tata Digital is a future-ready company that focuses on creating consumer-centric, high-engagement digital products. By creating a holistic presence across various touchpoints, we aim to be the trusted partner of every consumer and delight them by powering a rewarding life. The company's debut offering, Tata Neu is a super-app from the Tata Group that provides an integrated rewards experience across various consumer categories like groceries, fashion and electronics, travel and hospitality, health and fitness, entertainment, and financial services on a single platform. Founded in March 2019, Tata Digital Private Limited is a wholly-owned subsidiary of Tata Sons Private Limited.