Federico Llano

Co-founder at TATAM Digital

Federico Llano has a diverse work experience spanning from 2006 to the present. Federico is currently a Co-founder and Board Member at TATAM Digital, where they focus on user acquisition through influencer marketing for global DTC, tech companies, and startups. In 2022, Federico worked as an Entrepreneur for TrackNFTs.com, a side-project and experiment at TATAM Digital aimed at helping collectors analyze NFTs based on community metrics. Prior to their current roles, Federico worked at ViacomCBS as the Emerging Business Strategic Planning Director (the Americas Cluster), where they led strategic planning processes and explored potential revenue streams. Federico also served as the D2C Director for Viacom LATAM & Brazil, where they successfully launched and pivoted the Noggin Kids SVOD product. Earlier in their career, Federico held roles at Electronic Arts, F.biz, Wisibee, and The Walt Disney Company.

Federico Llano has a diverse education history that includes both formal education and additional certifications. In 2003, they enrolled at the Universidad de Ciencias Empresariales y Sociales, where they pursued a degree in Marketing. Federico completed their studies and obtained their degree in 2007.

In 2010, Federico attended the Instituto Tecnológico de Buenos Aires, where they specialized in Project Management. Federico successfully completed their studies and obtained a degree in Project Management that same year.

In recent years, Federico has pursued further education and certifications to enhance their skills. In 2021, they enrolled at Section4 to study Business Administration, Management, and Operations. Although the end date of their program is not specified, it can be inferred that they are currently pursuing or has completed this field of study.

In 2023, Federico attended Duke University, focusing on Sports & Society. However, the duration of their program is not specified.

Apart from their formal education, Federico has obtained several certifications to expand their knowledge base. These include certifications such as Certified Product Strategist, Certified Strategist, and Grow to Greatness: Smart Growth for Private Businesses, among others. These certifications cover various areas such as problem-solving, product engagement psychology, and business strategy.

Additionally, Federico has obtained certifications from institutions like Adjust, AppsFlyer, Google, and Google Ads, though specific details such as the month and year of completion are not provided for these certifications.

Location

Madrid, Spain

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TATAM Digital

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World-class, award-winning agency running UA with influencers. 🌲Planting 1 tree for every 1 video we work in 🌎 💻 Join TATAM >> 📧 Apply here: https://forms.gle/eRmfLTECoyxaLvYy8 Clients: Babbel, Blinkist, HelloFresh, Scentbird, MyHeritage, Harrys, Trainline, and many more. Overall 2021 achievements: - 3500 influencers - 4359 sponsorships - 454M views - 77 NPS - Campaigns in 17 markets, 9 languages. - Youtube, IG, Tiktok, Twitch, Clubhouse and Podcasts. Performance Saying we are obsessed with performance is a bit of an understatement. We want to see our clients succeed, above all else. We track each deal’s performance on the main KPIs that our clients need: CPM, CPI, CPL, CAC, LTV & ROAS. Proprietary tools In the same way that every user search makes the Google algorithm better and smarter, every new client and sponsored video makes us a better performance agency. We do this by 1) giving each influencer a unique campaign link, 2) measuring everything that happens when users click on the links, and 3) centralizing all campaign data in a BI solution that helps us run advanced analytics and visualizations. A result of these unique data collection and analytics efforts is TATAM.tools, a proprietary influencer tools stack, announced and launched in late 2021 Knowledge sharing We define ourselves as a knowledge company. Not just because it helps us and our clients—it elevates everyone in the industry. Our papers available for free at www.tatam.digital/papers


Employees

51-200

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