TATAM Digital
Sofía Maid is an experienced professional currently serving as a Professor at Universidad del Salvador, where responsibilities include designing content for the Entrepreneurship subject tailored to Industrial Engineering students. Additionally, Sofía holds the position of Implementation Analyst at TATAM Digital, managing content creators and overseeing campaign performance. Previous roles include research assistant positions at institutions such as Universidad de San Andrés and Fundación INECO, contributing to projects in cognitive neurosciences. Sofía's early career involved an internship at Biblioteca Di Tella and a brief role as a guide and translator for Canadian EMBA students visiting Buenos Aires. Sofía's educational background includes a degree in Social Sciences from Universidad Torcuato Di Tella and ongoing studies at the University of North Carolina at Chapel Hill.
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TATAM Digital
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World-class, award-winning agency running UA with influencers. 🌲Planting 1 tree for every 1 video we work in 🌎 💻 Join TATAM >> 📧 Apply here: https://forms.gle/eRmfLTECoyxaLvYy8 Clients: Babbel, Blinkist, HelloFresh, Scentbird, MyHeritage, Harrys, Trainline, and many more. Overall 2021 achievements: - 3500 influencers - 4359 sponsorships - 454M views - 77 NPS - Campaigns in 17 markets, 9 languages. - Youtube, IG, Tiktok, Twitch, Clubhouse and Podcasts. Performance Saying we are obsessed with performance is a bit of an understatement. We want to see our clients succeed, above all else. We track each deal’s performance on the main KPIs that our clients need: CPM, CPI, CPL, CAC, LTV & ROAS. Proprietary tools In the same way that every user search makes the Google algorithm better and smarter, every new client and sponsored video makes us a better performance agency. We do this by 1) giving each influencer a unique campaign link, 2) measuring everything that happens when users click on the links, and 3) centralizing all campaign data in a BI solution that helps us run advanced analytics and visualizations. A result of these unique data collection and analytics efforts is TATAM.tools, a proprietary influencer tools stack, announced and launched in late 2021 Knowledge sharing We define ourselves as a knowledge company. Not just because it helps us and our clients—it elevates everyone in the industry. Our papers available for free at www.tatam.digital/papers