TATAM Digital
Valentina Ciano is an experienced marketing professional specializing in influencer marketing and user acquisition strategies. Currently serving as the Influencer Marketing Campaign Lead at TATAM Digital since March 2021, Valentina directs campaigns aimed at acquiring new users, focusing on performance metrics such as ROI and CAC in the US and Germany markets, with additional experience in LATAM and Spain across platforms like YouTube, Instagram, and TikTok. Prior to this role, Valentina was an Influencer Marketing Analyst, supporting mission-driven companies with global campaigns. Valentina's earlier experience at Enta Consulting included roles as an Analista de procesos SSr, primarily dealing with process documentation for Aeropuertos Argentina 2000, and as an Analista funcional. Valentina holds a Licenciatura in Administración from the University of Buenos Aires, earned between April 2016 and July 2021.
This person is not in any offices
TATAM Digital
2 followers
World-class, award-winning agency running UA with influencers. 🌲Planting 1 tree for every 1 video we work in 🌎 💻 Join TATAM >> 📧 Apply here: https://forms.gle/eRmfLTECoyxaLvYy8 Clients: Babbel, Blinkist, HelloFresh, Scentbird, MyHeritage, Harrys, Trainline, and many more. Overall 2021 achievements: - 3500 influencers - 4359 sponsorships - 454M views - 77 NPS - Campaigns in 17 markets, 9 languages. - Youtube, IG, Tiktok, Twitch, Clubhouse and Podcasts. Performance Saying we are obsessed with performance is a bit of an understatement. We want to see our clients succeed, above all else. We track each deal’s performance on the main KPIs that our clients need: CPM, CPI, CPL, CAC, LTV & ROAS. Proprietary tools In the same way that every user search makes the Google algorithm better and smarter, every new client and sponsored video makes us a better performance agency. We do this by 1) giving each influencer a unique campaign link, 2) measuring everything that happens when users click on the links, and 3) centralizing all campaign data in a BI solution that helps us run advanced analytics and visualizations. A result of these unique data collection and analytics efforts is TATAM.tools, a proprietary influencer tools stack, announced and launched in late 2021 Knowledge sharing We define ourselves as a knowledge company. Not just because it helps us and our clients—it elevates everyone in the industry. Our papers available for free at www.tatam.digital/papers