Jennica Castelar

Jennica Castelar currently serves as the Director of Social Media Strategy at Tata Harper Skincare since February 2025. Prior experience includes multiple roles at Orveon Global, starting as the Manager of Global Social Content & Strategy for Laura Mercier and BUXOM Cosmetics, advancing to the Director of Head of Global Social Content & Strategy. Prior to Orveon Global, Jennica held the role of Manager for Global Social Strategy at Shiseido for a brief period, following an Assistant Manager position in Social & Influencer Marketing at Cover FX. Additionally, experience at NEST New York involved managing communications and digital engagement. Earlier career highlights include roles at The Estée Lauder Companies Inc., where Jennica progressed from an Apprentice to a Coordinator in Global Communications and public relations roles at Maguire Steele. Jennica's educational background includes a Bachelor’s Degree in Marketing Aesthetics & Visual Culture from New York University and studies at NYU in London.