TCS
Aruna Vaidyanathan is an experienced marketing professional currently serving as the Global Head of Growth Marketing and the Global Head of Content Marketing at Tata Consultancy Services, a role held since March 2013. Previously, Aruna Vaidyanathan contributed to strategic communications and thought leadership in the CEO's Office. Aruna's background includes a Tata ProEngage Fellowship at Udayan Care, focusing on brand strategy and digital marketing, as well as various leadership positions at Tata Consultancy Services from 2004 to 2012, and editorial roles at The Economic Times, Outlook Money, and BusinessWorld Magazine. Aruna Vaidyanathan holds a Master's degree in English Language and Literature from Madras University, a PG Diploma in Mass Communications from Bharatiya Vidya Bhavan, and certifications from the University of Michigan and Northwestern University's Kellogg School of Management in digital marketing, alongside completion of the INSEAD Leadership Programme for Senior Executives.
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TCS
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Tata Consultancy Services is an IT services organization that has been transforming businesses for more than 50 years with their consulting and business solutions. They were founded in 1968 and are headquartered in Mumbai, India. Within their portfolio of services, they offer business, technology, and engineering solutions. Tata Consultancy Services is part of the entity Tata Group, one of the largest multinational business groups in India. Tata Consultancy Services, also known as TCS, is recognized for their business and technology services. More specifically, they help enterprises across cloud, IoT, business operations, infrastructure, cybersecurity, blockchain, data & analytics, quality engineering, and automation. They serve a range of industries including banking & financial services, consumer goods, education, insurance, manufacturing, retail, and many others. Tata Consultancy Services has around 500 digital services Tata Consultancy Services' platforms and products business has been recognized for their fast emerging IT services providers namely the TCS HOBS, BaNCS, and Cognix suite. The TCS HOBS is a platform that provides Communication Service Providers and subscription based digital businesses an end-to-end solution to manage their operations. More specifically, product portfolio management, digital customer engagement, collaborative selling, contract management, dynamic orchestration, and many other capabilities. The TCS BaNCS solution provides financial institutions with the ability to design, configure, brand, and deploy apps based on their specific needs. This solution addresses critical industry needs and provides retail banks with market-ready solutions. Lastly, the TCS Cognix is an AI-driven collaboration suite for digital transformation. It helps to address specific business goals, business performance, and reimagine processes.