Allegiance Group
Liz Murphy has a diverse professional background with experience in digital fundraising, teaching, and strategic roles. Liz is currently serving as the EVP of Digital Fundraising at Allegiance Group since March 2021. Prior to this, they held the same position at Beaconfire RED from 2015 to 2021. Liz has also worked as an Adjunct Professor at American University's Kogod School of Business from 2014 to 2016. Liz has a background in digital strategy and was the Founder and Chief Strategist at RedEngine Digital from 2001 to 2015. Before that, they worked as an Internet Strategist at AppNet/Commerce One from 1999 to 2001. Liz began their career at the National Geographic Society, where they held roles as Associate Creative Director and Copywriter/Associate Creative Director from 1985 to 1999.
Liz Murphy attended Dickinson College from 1974 to 1978, earning a Bachelor's degree in English Literature, with additional studies in French and Art History.
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Allegiance Group
Allegiance Group helps clients grow their supporter file, increase giving loyalty, elevate their brand experiences and enhance their technologies. They bring together more than 130 of the best strategists, fundraisers, developers, creatives, and analysts to help nonprofits and associations grow strategically and smartly with integrated digital anddirect mail campaigns, award-winning websites and mobile apps, and custom fundraising software and loyalty programs.