TecAlliance
Natalia Kaiser currently serves as the Marketing Lead for Content and Campaigns at TecAlliance, a position held since March 2021, following roles as Senior Product Marketing Manager and Product Marketing Manager. Prior to this, experience includes serving as Integrated Marketing Manager for the Automotive sector in Europe at CHEP from July 2017 to January 2020. Natalia's earlier career includes significant positions at British American Tobacco, where roles encompassed Senior Manager of Commercial Internal Audit for Europe and Regional Brand Manager for Eastern Europe (KENT), and at PepsiCo as Sales Manager and Trade Marketing Specialist. Natalia holds a Master's degree in Intercultural Communication obtained between 1996 and 2001 and a Digital Marketing Professional certification from the Digital Marketing Institute earned in 2020.
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TecAlliance
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We are your global partner for all things aftermarket data related. From parts manufacturers to dealers and trade, to workshops and fleet operators, our products help automotive aftermarket players worldwide advance their business through the power of standardised data. We are your trusted partner with more than 25 years of experience, offering data & solutions for the entire value chain. The TecAlliance brand combines all the experience of the long-established companies and brands TecDoc, TecCom, TecRMI and TecFleet. Based on our globally leading data standards, our data and solutions help you to sell more parts & make things easy for your customers. With more than 900 employees worldwide, we are confident that we can also support you in digitising your business. Think global, act local – that’s our everyday business and we mean it. We are at your service wherever you are in the world either through our 20+ local subsidiaries or our vast partner network.