Techtronic Industries
Marzena Krupa is a seasoned marketing professional with extensive experience in digital content management and strategic marketing. Currently serving as the Digital Content Manager at Techtronic Industries since August 2022, Marzena focuses on content marketing strategies for RYOBI products, collaborates with marketing agencies, and evaluates digital project effectiveness. Previously, Marzena held the position of Marketing Manager at GT GROUP TOMASZEK, overseeing global marketing for various retail chains and brand products. Earlier roles include managing marketing and PR at Agencja Invitro and Wydawnictwo Dobry Dom, as well as working as a Business Development Manager at Carlson Group Ltd. Marzena's educational background includes postgraduate studies in e-Marketing from Kozminski University and degrees in Strategic Management and European Business from the University of Derby and University of Huddersfield, respectively.
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Techtronic Industries
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Techtronic Industries is a Hong Kong-based investment holding company principally engaged in power equipment products businesses. The Company mainly operates through two segments. Power Equipment segment is engaged in the sales of power tools, power tool accessories, outdoor products and outdoor products accessories. Its power equipment products are sold under MILWAUKEE, EMPIRE, AEG, RYOBI and HOMELITE brands, or through original equipment manufacturer (OEM) customers. Floor Care and Appliances segment is engaged in the sales of floor care products and floor care accessories. Its floor products are sold under HOOVER, DIRT DEVIL, VAX and ORECK brands, or through OEM customers.