Alfonso Piedrabuena

Alfonso Piedrabuena is a seasoned Product Manager for the Marketing Automation Platform at Tecnológico de Monterrey, focusing on innovative data solutions aimed at enhancing lead conversion and cost optimization. With a diverse background, Alfonso has held various roles, including Relationships Leader and Digital Strategy and Social Media Leader, where collaboration with marketing teams and implementation of inbound marketing strategies were key responsibilities. Prior experience includes positions at American Express as a Marketing Analyst and roles in marketing and business development at Be School DF and EGOCENTRA ADVERTISING. Alfonso's educational credentials include a Micromaster in Digital Transformation Leadership from Boston University and certifications in Web Analytics and Digital Marketing from IAB España/Google, along with a degree in Advertising.