Ivana Dragovic Rossi

Ivana Dragovic Rossi is a seasoned marketing professional with extensive experience in marketing and communications across multiple regions, including the Middle East, Africa, Asia-Pacific, Europe, the United States, and Latin America. Currently serving as the Marketing and Customer Experience Director at e&, Ivana also holds the position of Marketing Communications Director at Tecnotree Corporation, where responsibilities include overseeing global marketing strategies and establishing the brand as a thought leader in digital transformation. Prior roles include Head of Marketing and Communications at MAN Truck & Bus Middle East Africa, as well as earlier positions within Tecnotree Corporation, Al-Futtaim, and Middlesex University, contributing to significant improvements in brand awareness and customer acquisition. Ivana's educational background includes advanced degrees from Middlesex University and the National and Kapodistrian University of Athens, complemented by a Telecoms Mini MBA.