Tecovas
Madisen Li is a seasoned professional in the fashion and merchandising industry, currently serving as the Senior Vice President of Design & Merchandising at Tecovas since October 2023. Prior to this role, Madisen held various influential positions at Kenneth Cole Productions from May 2017 to October 2023, including Vice President of Merchandising and Sr. Director of Strategic Partnerships for Sportswear and Footwear. Previous experience includes key roles at Tory Burch, where responsibilities encompassed international merchandising for Asia and Latin America, and positions at Cole Haan, Ross Stores, Nike, and The Globe Showroom. Madisen holds a Bachelor of Arts degree in Fashion Merchandising from Marist University.
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Tecovas
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Tecovas is an Austin-based western brand. Founded in 2015 with a simple line of high-end men's and women's cowboy boots, it is now the fastest growing western brand in the country.