Arthur Zards

Arthur Zards is a seasoned professional with extensive experience in the experience economy and event organization. As a Founding Member of the World Experience Organization since July 2021, Zards contributes to enhancing the quality and opportunities within the experience industry. Zards has served as Executive Director and Executive Producer of TEDxNaperville since March 2009, successfully transforming the event into a significant platform for thought leadership in the Chicago area. In addition, Zards is the Chief Experience Officer and Executive Director of Lab Z, focusing on experiential design for corporate events. With a robust background in digital marketing as Co-Founder and CMO of XNet since 2001, Zards has developed strategic frameworks for social media engagement. Zards is also actively involved in community emergency response and holds various advisory board positions, reflecting a strong commitment to community service and leadership.