Tegrita
Kyra Muscat is a seasoned marketing professional with extensive experience in digital marketing strategy and technology consulting. Currently serving as a Marketing Technology Consultant at Tegrita since April 2024, Kyra previously worked at ThrivePOP as a Digital Marketing Strategist, where responsibilities included the development of multi-channel marketing strategies and conducting digital marketing audits. At Evenbound, Kyra held the position of Digital Marketing Manager, managing over 15 clients and significantly increasing organic website traffic for key accounts. Earlier roles included Marketing Coordinator at both Evenbound and Tech Defenders, where Kyra contributed to branding and social media management. Kyra earned a Bachelor of Science degree in Communication Studies with an emphasis in Public Relations from Grand Valley State University.
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Tegrita
Tegrita is an email marketing consultancy firm helping high-stakes marketing leaders unlock the full potential of email, turning it into a reliable revenue accelerator. Our remote team of experienced and innovative consultants has a wide range of expertise in multiple industries and roles, making it easy for us to act as a fully immersed (and invested) extension of your team. Our Philosophy Email sits at the center of every organization’s communication strategy, but most marketers don't know what excellence looks like. Despite its ever-changing role, email is (and always will be) an effective marketing tactic. When done well, reaching out to known contacts (also known as database marketing) l, compels buyers to take action leading to qualified and ready-to-engage opportunities. Our approach to email marketing is to start by defining its role in an organization's communication strategy (because for it to be effective, it needs to make sense). Once that’s done, we can focus on contacts. That said, we believe in ethical communication––to us, being compliant isn’t just about the law but about doing what’s right. We only reach out to contacts who want to hear from us. We ensure our clients’ deliverability and sender reputations are never put at risk by following best practices and being stringent about data hygiene. Once we’ve helped you master your data, we help you get the most out of it. We go beyond surface data and hyper-focus on contacts so that we can better understand who they are and how they’ve interacted with your organization in the past. Finally, we help you measure, analyze, and optimize everything you do and give you the tools to successfully translate everything you learn about your contacts in the language of business (no vanity metrics!).