Bin Pan

Bin Pan is a seasoned marketing professional with extensive experience in technical marketing and e-commerce. Currently serving as Senior Marketing Manager and E-commerce Head at Tektronix since July 2011, Bin Pan excels in managing digital marketing campaigns, product localization, and developing B2B and B2C e-commerce operations while achieving sales and marketing KPIs. Prior experience at BenQ Corporation as Senior Business Line Manager involved product portfolio development and both indirect and direct sales channel management. Bin Pan holds an MBA from Shanghai Jiao Tong University and a Bachelor of Engineering in Electrical Engineering Technologies from the same institution.