Evita Karfi

Brand Manager And Head Of Activations & Social Media at Television Francaise 1 SA

Evita Karfi is an accomplished brand manager with extensive experience in branding and strategic planning. Currently, Evita serves as Brand Manager at TF1 le Groupe since June 2019. Previous roles include Branding Consultant at Agence Babel, where responsibilities encompassed branding for Paris La Défense Arena and leading the rebranding of Icade, along with design consultancy for multiple high-profile accounts. At Carré Noir, Evita was a Senior Consultant managing international accounts such as Nestlé and Pernod Ricard, overseeing significant rebranding projects, including Nestlé's Infant Nutrition lines. Earlier, Evita contributed to strategic planning and client services at Landor Associates and co-founded Marketing For Change, a non-profit aimed at empowering underprivileged communities. Evita holds a Master of Science in Marketing and Creativity from ESCP Business School and a BSc in Economics from Royal Holloway, University of London.

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Paris, France

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Television Francaise 1 SA

Television Francaise 1 SA, also known as TF1, is a France-based company primarily engaged in the television broadcasting and communication services. It is present in freeview television with TF1, a general channel without specific thematic content; TMC and NT1. The Company is also present in pay television with Eurosport, a sports broadcasting channel; TV Breizh; the Discovery division, including Ushuaia TV, Histoire and Stylia; LCI, a news and current events analysis channel; TF6 and Serie Club. In addition, the Company's other activities include audiovisual and film production, acquisition and trading of audiovisual rights, movie distribution, sale of commercials, publishing of music compact discs (CDs), as well as management of a social media platform under the MinuteBuzz brand name. The Company operates through numerous subsidiaries, including TF1 Publicite, Aufeminin SA and Teleshopping, among others.