Tenbüro was formed by a team of global strategy and retail entrepreneurs, whose experience spans strategy development, global banking, listed corporations, fund management, brand design and operations. The Ten team understand that solid and engaging retail or corporate brand strategy is not simply the best design, or the coolest concept. It’s a combination of the tangible, physical elements intertwined with the intangible characteristics of mood and emotion, all supporting a viable business case, without the perception of ever doing so. ‘Aspirational Retail’ is about the complete and unshakeable connection between consumer and brand, and not necessarily the physical properties that exist inside four walls. It is the unmistakable belief that the consumer’s experience is all about ‘them’ and less of you.

Ten represents a network of global expertise, gathered from selected businesses within the international retail development space, all with a shared passion for creating truly distinctive brands, robust P&L’s and engaging experiences — from strategy to concept to architecture to communication.

Strategic focus is based on the isolation of a singular goal — to access and assess the sales funnel, to provide innovation that reduces the cost of sales at every step whilst building a consumer brand connection. At Ten, we believe in “no line”, the result of online + offline as a seamless experience, reflecting the brand, the offer and the course for the modern consumers’ interaction.

At the core, we are consumers. Lifestyle consumers, with the aptitude, and knowledge to create the experiences for our clients that we would want to have for ourselves. Our projects are designed, created and executed in emerging and growth markets. We have developed and executed global-minded retail environments which connect with one emotionally, making you feel, think and want to belong.

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Ten Büro

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