Tencent Games
Nathan Auda is a seasoned marketing professional with extensive experience in the gaming industry, currently serving as Senior Marketing Manager for Western Europe at Tencent Games, focusing on the PUBG Mobile brand. Prior roles include Product Marketing Director at Gameloft, where Nathan led a marketing team and developed strategic frameworks, and various positions at companies such as My Social Book, RetailMeNot, and Activision. Nathan holds a Master's degree in Marketing from NEOMA Business School and has a strong background in customer relationship management, product marketing, and performance tracking across multiple platforms.
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Tencent Games
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Tencent Games was launched in 2003, and has since grown into a leading global platform for game development, publishing and operations. We are dedicated to providing high-quality interactive entertainment experiences to players and currently offer more than 140 games, including PUBG MOBILE, Call of Duty Mobile and League of Legends, to hundreds of millions of players across over 200 countries and regions. We are committed to exploring the full potential of games, leveraging the rich IP resources within Tencent that span across literature, anime, film, and television. In addition, we actively collaborate with game developers and publishers to create high-quality interactive entertainment experiences.