Terribly Tiny Tales
Aparna Upadhyay has a diverse work experience in the field of content creation and brand strategy. Aparna is currently working as the Senior Content Lead (Brands and New IPs) at Terribly Tiny Tales since June 2022. Prior to this role, they worked as a Select Writer for Terribly Tiny Tales starting from July 2016.
Before joining Terribly Tiny Tales, Aparna worked at Times Internet as a Senior Brand Strategist - Indiatimes from August 2021 to August 2022. Aparna'srole involved building and managing branded content stories for a large audience of 32 million+ people. Aparna was responsible for integrating content-driven ideas across various channels of Indiatimes.
In 2020, Aparna worked as a Podcast Creator/Producer at JioSaavn. Aparna won the Jio Saavn Podcast Hunt 2020 and created the podcast show "Short Mein Samjha Naa." The show focused on pop culture, memes, millennial trivia, and trending news, with each episode lasting under 10 minutes.
Aparna also worked as an Associate Creative Director at The Brand Bee from August 2020 to July 2021, where they played a key role in creative direction and strategy.
Before that, Aparna gained valuable experience at Radio Mirchi as a Senior Conceptualizer - Creative Solutions and Strategy from May 2017 to April 2020. Aparna'srole involved creating branded concepts, activation ideas, and radio programming integrations, resulting in the achievement of various awards and recognitions.
Aparna's earlier experiences include working as an Associate Writer at Thatscoop from June 2015 to November 2016, and as a Copywriting Intern at DDB Mudra Group in March-April 2016.
With their diverse roles and experiences, Aparna Upadhyay has developed expertise in content creation, brand strategy, podcast production, and conceptualization, and has been recognized for their creative work in the industry.
Aparna Upadhyay has pursued various degrees in their education history. Aparna attended MICA | The School of Ideas to complete a degree in Crafting Creative Communication (CCC), with a focus in advertising. Aparna also attended The Maharaja Sayajirao University of Baroda, where they obtained a Bachelor's degree in Computer Applications. Later, they pursued a Master's degree in Communication Studies from the same university. The specific field of study for both the Bachelor's and Master's degrees was not provided.
Terribly Tiny Tales
Terribly Tiny Tales is one of the most loved micro-fiction platforms on the social web, with a weekly organic reach of over 2 million spanning countries like India, Pakistan, US, UK, UAE, Canada, Singapore, Australia, Philippines and several more. In March 2013, we started as a Facebook page with tweet-sized fiction. And now our ever-growing community continues to receive thousands of entries from across the world every day. Our chat fiction social network app "TTT" is on Android and iOS app stores. It has over 100k downloads with features like a dedicated Hindi feed, share templates, chat fiction video exporter and lots more. We have successfully collaborated with some of the world's biggest brands like Amazon, Netflix, Cornetto, Uber, Swiggy, Cadbury, Tinder Inc, United Colors of Benetton, Amnesty International, and more to co-create content. We also have two books co-published with Penguin India. We conduct flagship writing workshops across some of the top institutions and college festivals around the country. And have our own official merchandise online store (https://shop.terriblytinytales.com). We've also creatively produced 25+ thematic short films under our banner Terribly Tiny Talkies, some of which have even won awards at film festivals and award functions.