Aparna M. A

Aparna M. A is an experienced content writer with a proven track record in driving engagement and improving website performance across multiple organizations. Currently a content writer at Testlify since September 2024, Aparna previously contributed to Kings Research, where strategic content planning led to a significant increase in unique page views and organic impressions. At Promena, efforts to revamp design and align copy resulted in a notable 40% boost in brand engagement. Earlier roles, including a web content writer position at LEAD School, showcased successful implementation of SEO strategies and A/B testing to enhance website traffic and reader engagement. Aparna holds a Master of Science in Biotechnology from Savitribai Phule Pune University and a Bachelor of Science from the University of Kerala.